A five-day campaign produced the five biggest revenue days in Larroudé's history
One five-day campaign. The five biggest revenue days the operation has ever had.
Larroudé asked us to accelerate channel revenue within 48 hours. In five days, WhatsApp accounted for 4 out of every 10 reais the store made, and the five campaign dates took, simultaneously, the top five places in the brand's all-time daily revenue ranking.
the five biggest revenue days in the brand's history, all from this five-day campaign
of store revenue attributed to the channel in the period, against 17.3% on July's average
attributed ROAS, 3.6x the channel's average return the month before
The brand
Founded in 2020 by Marina and Ricardo Larroudé, Larroudé started in the United States and built its operation around selling direct to consumers. Today most of its revenue comes from its own site. Production sits in Sapiranga, in Rio Grande do Sul, in a 10,000 m² factory that also houses logistics, marketing and administration.
The Brazilian operation is younger than the American one and growing fast. That means a large, active customer base used to buying online, exactly the profile where a conversational channel pays off most, and exactly why WhatsApp stopped being a side channel in the brand's media mix.
The challenge
A daily revenue target, with the clock starting the same day. On 13 August, Larroudé decided to turn the whole site over to a tiered promotion and needed WhatsApp to carry the demand peak. The request came in that morning, with a daily revenue target and no preparation window.
“We need to accelerate WhatsApp revenue from today through the next few days. To do that we'll have to be aggressive on both volume and offer. We need a minimum of R$ 50k a day on WhatsApp.”
The deadline
The campaign started the same day it was requested. There was no time to build a new audience. It had to work the existing base.
The volume
For a daily target that size, the channel would have to run at a send volume it had never attempted on this account.
The return
The hardest one: scale volume without sinking the return. Every mass send carries the same risk: more messages, less efficiency, a burnt-out base by the end of the week.
The solution
The offer belonged to the site. The work was turning it into a conversation. The promotion was tiered: 50% off one pair, 70% off two or more. A mechanic that resolves itself inside a dialogue, and that is what makes it a WhatsApp mechanic, not just a shop-window one. The channel invented no discount of its own and no parallel terms. It translated the site's own offer into a message that arrives, gets read, and settles the decision in the same place.
Creative that delivers the rule at a glance
“1 pair 50% off · 2 pairs or more 70% off” appears in the artwork, not only in the copy. The customer understands the mechanic before reading a single line. The first name opens the message, and each send carries its own CTA (“Get my pairs”, “See the favourites”), matched to that day's angle.
A new angle every day, the same promotion
Six sends across five days, each with its own slice of the base and a different hook: the offer, the product, the payment terms, the launch. That is what makes it possible to repeat the same promotion five days running without fatiguing the base or cannibalising the previous send.
Behind the sends, a single agent answered the questions that followed: sizing, delivery times, how the discount rule applies to the cart. That is the invisible part of the result: at peak volume, it is the immediate answer that stops a question from becoming an abandoned cart.
The headline result
The five campaign dates hold, simultaneously, the top five places in the all-time ranking. Larroudé's daily revenue record until then was 24 January 2026, a seasonal peak. Over the five days of the campaign that number was beaten five times in a row, and the old record fell to sixth place.
What produced those five days was not one move but three that compound. The offer gave the reason: a tier aggressive enough to justify buying now. The volume gave the reach: 84% more messages sent than in the five previous days, with a fresh slice of the base each day. And the conversation gave the conversion: with the agent answering in real time, session conversion from the channel reached 5.66%, against 1.77% on July's average.
The effect shows clearly in the funnel. Of every 100 messages delivered, 41 were read, and the channel converted 1.58% of everything it delivered into a paid order. For a mass send to an existing base, with no new media, that is a rate that carries the channel's economics comfortably.
The results
The channel moved from the margin to the centre of the operation. In July, WhatsApp accounted for just under a fifth of store revenue. During the campaign it reached half of it in a single day, and held 4 out of every 10 reais across the five days.
And the return did not fall with scale. It rose. This is the number that contradicts the instinct of anyone who has watched volume campaigns burn a base: delivered message volume grew 87% and ROAS more than tripled in the same move.
The result holds up in both measurement systems. The e-commerce platform credits the channel only for the last non-direct click. AgentShop attribution also captures the people who received the message, decided right there, and completed the purchase through another entry point. The gap between the two readings is precisely the channel's indirect effect, and both point the same way.
| Metric · 13–17 Aug | Platform · last click | AgentShop · direct + indirect |
|---|---|---|
| Attributed revenue | +476% | +552% |
| Orders vs. previous period | +598% | +618% |
| Share of revenue | 13.7% | 40.7% |
| Session conversion rate | 5.66% | — |
Comparisons are against the five days immediately before (8–12 Aug). Day 1 of the campaign (13 Aug) also produced the store's single biggest campaign of the day, ahead of the biggest Google campaign and the biggest Meta campaign.
When the offer is good, the channel that talks is the one that converts fastest.
Larroudé asked for speed and aggression, and the answer did not come from a new technology switched on that week: it came from a channel already built, with an established base and a trained agent, that could be fired up the same day the offer changed. That is what turned a 48-hour deadline into five record days.
Conclusion
A conversational channel is not a support cost. When the right promotion comes along, it is the fastest lever the operation has, and the only one that answers a four-line brief on the same day.
campaign days, all among the biggest in the brand's history
of store revenue
attributed ROAS